Senior Marketing Manager, West Coast- FILLED

Are you interested in working for a company where you have a definitive impact on both your career as well the entire company? Are you interested in being integrated into the business for a truly collaborative company? If so, read on!

Our client is looking for a Sr. Marketing Manager on the West Coast. This is a fantastic opportunity to shape the firm’s local go-to marketing strategy. You will design and execute the local marketing programs in three of their largest markets- Los Angeles, San Francisco and Seattle. You will work closely with marketing, business development, and local leaders to drive the local marketing programs. You will create and manage the day-to-day activities associated with local brand awareness, relationship building with clients, local media, organizations, and lead generation. While Our client is a highly respected, well-recognized firm, you will have the opportunity to really build out a proper consulting firm on the West Coast from a brand perspective. You have a voice. They really want your opinion. You’re the subject matter expert! This is both strategic as well as tactical. You own the entire integrated marketing plan for the region. 

You are a trusted advisor to your local office leaders. You will create the framework for building our client’s brand on the West Coast by understanding firm-wide strategic goals, market position, growth potential and competitive landscape as well as localizing the firm-wide strategy based on the nuances of each geographic market. You are partnering with the business line leaders to help achieve their large growth goals. You are an integral partner to their team. You will conceptualize, source and execute local event sponsorship and attendance as well as attend in-market events. You will plan and execute a mix of client and influence events including summits, roundtables and workshops. You will oversee all aspects of event management including invitations and guest list management, and event programming and execution. You will partner with leaders on key account relationships, working closely with marketing counterparts at those organizations to identify joint marketing opportunities and working with leaders to identify cross-sell opportunities. You will drive local lead generation campaigns, including managing the hometown pursuit program. You will source new local relationships with organizations and media outlets to help execute and amplify their brand locally. Partnering with the social media team to develop and promote local content is key. Lastly, you will be collaborating with the talent acquisition team to manage and execute local recruitment brand campaigns using a variety of media such as market events, print, video, billboards, websites, direct mail and social media. 

Fast forward a year, what will you be doing?

You are a trusted advisor to your leaders. They have bought into your marketing vision. You have brought your leaders along quickly to your marketing plan. You have created & rolled out a highly respected integrated marketing plan for Seattle, Los Angeles, and San Francisco. You have created this plan by working with your business line leaders as well as provided competitive research to build your story. You are passionate about client segmentation. You have built a highly recognized marketing brand for the West Coast. This program has been successful helping your business line leaders win new business as well as help the recruiting team hire new talent. You are happy. You can say you built the brand for the West Coast!

How will you get there?

30 days: 

  • Meet with your regional business line leaders

  • Spend time in Chicago to learn marketing best practices as well as get to know your team

  • Spend time in New York where your other peer is located

  • Visit other local markets, get to know the leaders as well as spend time in the market

60 days:

  • You have developed a gap analysis assessment and recommended changes- what to improve, what to eliminate, etc.

  • Meet the Managing Director of the West Coast, working directly with him on the revised plan

  • You’re working closely with your team

90 days:

  • You’ve built strong relationships with your local business leaders in all offices

    • You’ve developed the revised integrated marketing plan and have received buy-in from the leaders

  • You are seen as the SME by the West Coast leaders as well as your team

What you will need:

  • Bachelor’s degree

    • Ten (10) years’ demonstrated success in a marketing and communications related field

  • Passion for building new local marketing programs.

  • Innovation; you bring new ideas to the table that will amplify their brand and marketing activities in each of their markets on the West Coast

  • Industry experience in services vs. just a product

  • Successful accomplishments building out a brand

  • Integrated marketing experience; demand, brand, how they all fit together that generates leads and recruiting new talent

  • Proven leadership skills, managing and mentoring a team

  • Excellent event management skills and experience in planning and executing local marketing or regional conferences- you love developing new relationships

  • Demonstrated success working with local media to build out the brand reputation

  • Great project management skills, from conception through completion

  • Ability to travel 20% of the time

  • Ability to work in the United States without sponsorship

Our client is a 100% employee-owned global professional services firm spanning the scope of Insurance, Banking, Healthcare, and M&A in addition to Energy & Utilities. They specialize in serving middle market to help improve operating results at their portfolio companies. They excel in creatively solving their clients’ complex challenges so they can adapt, shift gears, and thrive. They execute flawlessly! Speaking to that point, they’ve had double-digit growth the last 10 years!

Their leadership team established a firm that not only provides clients with a unique mix of approach, ability, and attitude, but also one that provides their people with an engaging and rewarding environment with plentiful opportunities. They value integrity, stewardship, and quality. They believe practical innovation drives the best results. They have consistently been nominated as one of the best places to work. Truly, they have a very special culture. 

Kim Frost