Sr. Marketing Manager, Direct & Digital- Chicago

Are you interested in working for a company where you have a definitive impact on both your career as well the entire company? Are you interested in being integrated into the business for a truly collaborative company? If so, read on!

Our client is looking for a Sr. Marketing Manager in Chicago that will own & lead their direct & digital marketing program for the entire company. You will design both their digital & direct marketing strategy across all online channels; website, social media, SEO, search engine advertising and refine their account-based marketing programs to generate demand among existing and future clients. You will partner with internal stakeholders to help them leverage digital and direct marketing to the fullest. This includes developing, planning, coordinating and executing digital and direct marketing strategies, serving as a digital subject matter expert and a liaison to the internal stakeholders. You will be leading a team to help demonstrate the value of their ROI and how to measure the impact of marketing. Reporting on the KPI’s of the program as well as course correcting will be key. You will be nimble if you need to shift quickly. You will leverage data to tell a story and make a business case for it. You’re confidently and collaboratively challenging the way of how they are doing work today however respect and acknowledge what they have in place. You are a strategic partner to the business and a phenomenal mentor to your team. You will have your fingerprints all over this program.

This is a critical time for our client. They are doubling down on marketing. You will be articulating the outcome of your marketing programs as well as know what your competitors are doing. Essentially, you’re developing their holistic digital strategy, determining where the best advertising dollars should be spent as well as creating programs that will engage clients who haven’t heard of the brand. You will be partnering with your fellow national marketers, the business practices, as well as the local marketers. You will hold the team accountable to this strategy. You will be partnering with an outside vendor to execute the strategy. You are the expert. You can see and describe how the programs work together. This is yours; the entire end-to-end digital and direct marketing plan for a 1,000 person, $250M+ company.

Fast forward a year, what will you be doing?

You are a trusted advisor to the leaders. You are leveraging your team to learn and understand our client’s culture. You have appreciated what has been built but have helped make it better. The business line leaders and colleagues have bought into your marketing vision. You are influencing decision at the executive level. You have completed an account-based marketing program for a subset of their key accounts and home town pursuits with measurable revenue and contributions to their bottom line. You have completed a digital profile that makes it easier for their executives to find and understand who our client is and how marketing can help. The external market knows who our client is and sees them as a highly valued partner. Your team respects you. You’re seen as the subject matter expert. You’re having fun!

How will you get there?

30 days:

  • Meet the team and understand the disparate programs that are underway

  • Understand what they do across multiple channels

  • Spend time with their vendor and begin to evaluate how they leverage this relationship and others vs. growing a larger, internal team

  • Research and understand what their competitors are doing

60 days:

  • Identify process improvements than can simplify execution

  • Influence small tweaks that improve their efficiencies

  • Continue to spend time with their vendor and begin to evaluate how you leverage this relationship

 90 days:

  • Make recommendations on how you can tie their digital and direct marketing programs together

  • Refine their strategies for both digital and direct

  • Focus on building a plan for the remainder of the year if different than what currently exists

 What you will need:

  • Bachelor’s degree

  • Ten (10) years’ demonstrated success developing integrated B2B marketing strategies

  • Five years’ experience in either digital advertising, marketing automation, SEO, paid search, mobile marketing, optimization, and/or account-based marketing

  • Knowledge of ranking factors and search engine algorithms

  • Strong analytical skills with the ability to proactively identify, develop and resolve issues

  • Take ownership of tools, processes, reporting and relationships with vendors

  • Strong written and verbal skills with the ability to clearly communicate at all levels of the organization

  • Data-drive with a natural curiosity to ask great questions and answer them with reporting tools

  • Experience leading a team, managing and mentoring them to deadlines and KPI’s

  • Successfully managed and grown a team

Our client is a 100% employee-owned global professional services firm spanning the scope of Insurance, Banking, Healthcare, and M&A in addition to Energy & Utilities. They specialize in serving middle market to help improve operating results at their portfolio companies. They excel in creatively solving their clients’ complex challenges so they can adapt, shift gears, and thrive. They execute flawlessly! Speaking to that point, they’ve had double-digit growth the last 10 years!

Their leadership team established a firm that not only provides clients with a unique mix of approach, ability, and attitude, but also one that provides their people with an engaging and rewarding environment with plentiful opportunities. They value integrity, stewardship, and quality. They believe practical innovation drives the best results. They have consistently been nominated as one of the best places to work. Truly, they have a very special culture. 

Kim Frost